'This book is a call to arms from the eye of the storm'
- Emma Gannon, author of The Multi-Hyphen Method
'Enter Ormerod's vital manual, which will help you navigate social media and turn it not into a weapon, but a useful tool'
- Pandora Sykes
Katherine Ormerod has worked as a journalist for over a decade, starting her career as a fashion assistant at Sunday Times Style, moving to Grazia to become Senior Fashion News & Features Editor then on to Glamour where she was Fashion Features Editor at Large. Prior to her career, she graduated with a MA(Hons) in History from the University of Edinburgh and went on to get a Master's in Fashion History & Theory from the London College of Fashion. Katherine has written for the FT, the Telegraph, Harper's Bazaar and the Mail on Sunday
As one of the first to recognise the changing landscape from traditional to digital media, Katherine set up her own consultancy in 2014 to accelerate fashion, beauty and lifestyle brands in editorialising their marketing messages across social platforms. A social media influencer in her own right, she has nearly 30k followers, has been featured in a broad selection of press features and is a regular panellist with experience in TV and radio including Good Morning Britain, Sky News, LBC, ABC News Radio and Radio 5 Live
In January 2017, she launched workworkwork.co, an anti-perfectionism platform where high-profile social media stars and women with aspirational careers share stories from their 'unedited' lives.