Find out what inspired LIBRARY member and Marketing Manager Charelle Griffith to launch a monthly book club dedicated to ambitious women.
Describe your occupation.
I am a Marketing Manager for Nimax Theatres, one of the major theatre owners in the West End. My role is to work closely with producers, marketing agencies and ticket agents to ensure productions are marketed as widely as possible and sales are maximised. I am responsible for managing all Nimax Theatres' channels include in-venue advertising, website, email and social media. In addition, I am responsible for overseeing the campaign planning and delivery for any production Nimax Theatres' Chief Executive, Nica Burns, is producing. Currently, this is Hand To God and Nell Gwynn, which are both opening next week.
What inspired you to launch Propelher’s Book Club?
I had the idea for Propelher back in 2015 as I have always been passionate about women achieving professional success. I wanted to create a network that would help support women and inspire them to carry on moving forward. I am a big believer in the power of reading and felt a Book Club could provide both inspiration and a support network.
I wanted to create a programme of books that contained professional and personal development bestsellers and the books that numerous people/articles mention but people just never get round to reading. Or even if you had read the books they are such valuable titles that reading them again wouldn't do the reader any harm. Some of the titles are challenging and having the opportunity to discuss I hope will help with the learning process.
It was also important for women to actually meet. I wanted to create a safe space where women could meet like-minded women, share stories, give advice and support one another on their journeys.
Name 3 of your favourite titles.
Lean In: Women, Work and the Will to Lead by Sheryl Sandberg.
Strong Woman by Karren Brady.
Losing My Virginity by Richard Branson
What is the biggest career challenge you have faced and how did you overcome it?
Becoming Marketing Manager of English National Ballet and then my Director resigning in my first week. With the recent appointment of a new Artistic Director, English National Ballet was just starting it's rebrand and it was the lead-up to the biggest event in the calendar, Christmas at the Coliseum. I just had get moving fast to plan and delivery the Christmas campaign, aswell as project manage the rebrand. Everything I didn't know I just researched or asked about and in hindsight the fresh eyes meant I challenged old inefficient ways. It resulted in a gorgeous rebrand, including Vivienne Westwood photography across a print and outdoor campaign. And on top of that the Christmas sales were the best in 5 years! Not bad for a newbie.
Tell us about the up coming meeting.
In the next meeting we will be discussing Nice Girls (Still) Don't Get The Corner Office by Lois P Frankel. This New York Times, Wall Street Journal and Businessweek bestseller was revised in 2014 to ensure it was up-to-date for the modern woman. With Frankel describing 133 unconscious mistakes women make to sabotage their careers, we will be discussing why women make these mistakes and what we all need to do to be 'successful woman' rather than a 'nice girl'.